Originally Posted by Carl Berry CT.:
Ronin, you're 'skirting' and minimizing the exorbitant profit equation of this item... just as you glibbly skirted its certification question...by playing on the fears of its potential buyers.
Is a legitimate profit whatever the traffic will bear?? or is extortion a more apt verb than exorbitant?
I guess I just have a different perspective. I have spent that much money on Sushi only to crap it out. And yes, a legitimate profit is whatever the traffic/market will bear. For a small enterprise, with a niche product, I would expect at a MINIMUM a 100% mark up. Until the product catches on, his per unit cost might be higher until he can purchase larger quantities. (guessing)
Consider, the average mark up on (non-Ikea) furniture is 300%. That bottle of wine at a restaurant, again 300% mark up on average. Wine "by the glass", the general rule is the "glass price" pays for the entire bottle more or less.
So, I fail to see exorbitant profit. I Googled FE36 fire extinguisher. I see prices of $525 for a 9.5lb extinguisher, and $195 for 2.5lb. The cheapest FE36 system at Summit Racing is $517 and a hell of a lot of work to install.
What they have done is package up a plug-n-play system that could save your car for $225 and installs in under minutes. It can even save your car when you are not around to push a button. My time is worth more than that.
As far as the question of certification. A "Rapid Startup" company model these days is go live as soon you have a product. And again, EMPI, Dietary Supplements, and cheap Chinese products with "FAKE UL" stickers all fall under the same umbrella in my opinion. I fail to see the downside, in a false positive, accidental going off of the system the worst that is going to happen is your engine will get dirty, and possibly stall. No different than a Compufire/Pertronix module failing as you drive down the road. Now, if it fails in a true positive, yes your out $20,000+$225, unless you are nearby and carry a fire extinguisher already like I do. If you fear a failure under a true positive, than invest in something else.
I do not know JORG, nor have a vested interest. However, as someone with an entrepreneurial spirit, I applaud him and this time saving product that has been demonstrated to work.
I think I am going to buy one, and help support the little guy business man.
-Ronin