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This should get a few hits...

With its brand sales sinking and its image losing ground, Budweiser is launching a new marketing campaign to freshen its image that involves pushing free beer and a more up-to-date Bud image to younger beer drinkers, according to a report in USA Today.

In order to appeal to the prime under-30 beer consumer group that has ignored the Budweiser brand, starting Monday the brewer plans to launch its biggest-ever national free-sample effort in bars and restaurants under the slogan
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This should get a few hits...

With its brand sales sinking and its image losing ground, Budweiser is launching a new marketing campaign to freshen its image that involves pushing free beer and a more up-to-date Bud image to younger beer drinkers, according to a report in USA Today.

In order to appeal to the prime under-30 beer consumer group that has ignored the Budweiser brand, starting Monday the brewer plans to launch its biggest-ever national free-sample effort in bars and restaurants under the slogan
We always called it Butt-wiper. If it is the only beer in the cooler I have to think VERY hard about going thirsty or not.

I thought they had the under 30 crowd fixed with the lime flavored beer. IDIOTS! People are waking up to the fact there are better choices in the marketplace.

Most people that say they "don't" like the taste of beer have only had a very bitter of overly hoppy beer. Ask yourself this: "Would a Trapist Monk drink Budwiser?" Doubtful.

I had a Burbon Stout 10%+ last night that was so smooth and creamy it went down like a rootbeer float.

Here is link to a newer model of what my son-in-law and I use to brew our own. Ours does NOT have the tipping feature.

http://morebeer.com/search/103471/beerwinecoffee/coffeewinebeer/2050_-_20_Gallon_Tippy_BrewSculpture
Well, say what you will, and I am definitley a "this Bud's not for me" kinda guy who likes beer to taste like what it made out of, but the BL Lime is a not-all-that-bad drink, if you need something light. It is an interesting combination of something remotely beer-like and lemonade, and while I do not prefer it, I have had one or three and it is crisp and refreshing on a hot summer afternoon, I'll have to say. I was very skeptical first time around, but it came off not too bad for what it is. The real point here is that my sweetie, who is NOT a beer drinker by any stretch, likes this one, and so I have some around, and always know what to order for her.
Sorry but Franziskaner Hefe-weiss Helle is THE beer to drink on a hot day. Try one when it is 90 and muggy, you'll see. Make sure you drink it out of the right glass and pour it correctly too. Slice of lemon optional, I like it either way.

Bud lime is just another gimmick to get non beer drinkers onboard.

Regular Bud is really not that bad, in a clean tall tapered glass on tap. It is just not my prefernce, I like color and flavor and malt!

This time of year, anything with a "fest" on the end is fine. Then it gets dark outside, and so do my beers. Outside temps go down, alcohol percentage goes up!
Lagers of all sorts are my usual preference, and the Land Shark is an excellent choice. Well, yes I have a cooler or two but the main beer storage container is the Beer Fridge. Everybody has one of those, right?? Mine was an already-old appliance when I found it in the basement of the first house I bought in 1969. The prior owner had not intended to leave it, but it was there on the day of settlement, and when he finally thought to ask me about it, I informed him that it, and all else found within the house, was formally conveyed to me, and it was now mine, thanks very much. He did not contest. This fridge is, as I believe the technolgy goes, the first freon run device marketed after the venerable ice-box, which was run on frozen water. I have looked to see, but cannot find, any date on it, but guess it to be from the '40s. Says Hotpoint on the front, and has run faithfully from that day to this, holding das bier and all manner and kind of other stuff too, from time to time. Resides comfortably in the garage, close at hand. They do not, by any means, make 'em like they used to.
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