The heater Terry linked draws 15a or 180 watts. If it put out heat like a hair drier, everybody would be delighted. A hair drier typically puts out about 1500 watts of heat (conservatively). That's 1.5 KW, or 125 amps with a 12v system.
An rudamentary explanation of part of Ohm's law would help here. The equation needed is Watts= Volts x Amps. A hair drier puts out about 1500 watts without using welding cable because it runs on 120v, and therefore only draws a bit over 12 amps. The same hair drier in your car is only running on 12 v, so therefore needs 125 amps to give the same amount of heat. Transformers to convert 12v DC to 120v A/C are everywhere, but are typically nowhere near big enough for a resistive load (like a heating element).
Since a car isn't hooked to a power grid, and our cars don't typically have a 150a alternator (although SoCal does now have a 95a alternator avaialable for $250), I'm getting back to why electric heat really isn't a very good option for a cold climate. If something plugs into your cigarette lighter, it can only draw 30a max (assuming you have #10 wire running to it, which you likely do not). 30a @ 12 v is 360 watts (twice what the linked heater has). Even that is not much heat if cold air is pouring into the vehicle from little cracks everywhere.
I'm not discouraging anybody from trying whatever they think will work. This electric heater works for Terry, because he lives in California. Cold there is different than cold here. Cold here is different than Brian P in Yellowknife. It's all a matter of degree.
Good luck.