.
From the start, the three was designed as a way around the rules.
For a long time, the previous model continued that tradition — the only Mogey legal for sale in the US because, technically, it wasn't a 'car'.
But the rules have finally caught up. There was no way the old steam punkish air-cooled motorcycle engine (or any other air-cooled engine) was gonna pass the coming Euro standards. Any other company would have faced facts, dropped the concept altogether, and moved on. To their credit, I think, Morgan was determined to keep the hundred-year-old in-your-face Spitfire-on-wheels alive. They started with what must have been an expensive clean slate, built around a Ford three-cylinder engine designed from the ground up to comply (DOHC, turbo, hybrid port and direct injection, etc. etc.).
I think the three is their best-selling model, so they did have some fiduciary incentive to have a go. This new thing ain't as funky as the old, but it's still got way more character than anything Jaguar or Bentley or Aston Martin or anyone else who is trying to be a 'manufacturer' is doing — on a development budget that's a fraction of what the other guys can spend.
Hey, it's 2022. The future is bleak. This is what passes for scandalous fun today.
Enjoy it while you still can.
There'll always be a Morgan
And Morgan shall be free
If Morgan means as much to you
As Morgan means to me
.