Once again thanks for all the great input. I thought I'd attempt to return your efforts to help me and give you some feedback on my research that may help a newbie. I'm no expert but on the other hand I'm no wet behind the ears kid. That said this is my opinion as I write this so feel free to add or disagree with this. Dialogue always leads to better and more complete knowledge. I'd really love to know what the current Makers feel about this too.
Technology Perspective
The industry is changing and continues to be on the cusp of some fundamental change. First "kit" and old V/W pan cars still have and always will exist as long as the old timers and future generations keep them running. That does not mean they have a long term viable future in the industry. Using VW frames/pans and engines is getting harder and harder for a lot of reasons. Just to mention a few like fatigue, supply and the biggest limitation is exploring and utilizing modern technolgy and emission issues.
That said there seems to be a large sgment of the market that is looking for a new car in the sub $30,000 range that looks cool and has some power. Unfortunately this technology carries with it hidden cost down the road in maintenance and upkeep. I believe this old technology serves this $30,000 segment extremely well from a price perspective. It does this for various reasons. It does not require a great deal of engineering knowledge, integration of new technologies, and eliminates a great deal of the R&D costs which is a big dollar item.
As I surveyed the industry and did my research I noted a couple of trends. First there is a demand for modern 356s out there. This segment of the market wants new, reliable, comfortable cars wraped in the mystic of the 356. Enter the emergence of the modern coach builders and those that are attempting to emerge in this area. One of the first distinguishing thing I noted about this group was their moving into the world of the cabriolet and/or coupe, new technolgy structual frames and pans, modern engines, modern suspension systems (front and rear), rear ends, automatic transmissions, and a real concern for emmissions rather then ways to circumnavigate this issue and attempts to move away from the 1950s and side curtains. I might add those who tried to keep the top down feel have gone to the Cabriolet and the other approach is to move into the Coupe.
These changes come at a price. We are now entering the mid-level car in the $35,000 to 40,000 range. Which really in many was is a true hybrid -- old and new. They are a mix of old but I'd say they can be classified as newer frames and bigger engines.
I was going to try and limit this segment to technolgy but I feel it is interesting to note a marketing issue in these two segments above. I am old enough to remember restaurants and car manufactuers who speciallized in selecting from the options menu and pricing each item as an option. Porsche still employs this method. Everthing was added to the base price so when you left the advertised $30,000 car using old technology or hybrid ideas it now is in the $38,000 to $45,000 range depending on your desires.
Enter the coachbuilder and the $50,000 to 70,000 car, this segment of the industry is emerging and is attempting to deliver new technogy and modern conveniences while needing to stay under the treshold of a manufacturer. I see a number of current manufactuers in this area. One extremely successful at this, others struggling to meet this criteria from a production standpoint and at least two have set a plan to achieve this level. As you might have guessed this level does not come easy or without significant engineering and manufacturing achievements. It also requires a much higher level of quality control and manufacturing skills and techniques. All of that translate to an increase in costs. Funny you also lose the name identication that so many today associate with companies. It really requires a team.
I hope this enhances the understand of a newbie and makes it easier for them to narrow their search based on price point, what they really want in their cars.
Thanks
Joe
PS Perhaps a great roundtable for PA would be "Future trends in the industry and how will your company meet them."