Todd,
Don't know that particular brand, but we've used Alsa's Chrome FX paint with varied results. First few times it went on very nice. Looked like true chrome until it was cleared and then it looked like aluminum. Tried Alsa's "Speed Clear" and that seemed to help, but it still looked much better before it was cleared. Unfortunately, if you don't clear it, the "chrome" will wash off with water...
Alsa's process is also VERY long. Base and clear in black, let cure for 4-7 days, scuff and buff, a few more days, then chrome paint, then polish by hand with a soft cloth, then clear, a few more days, then scuff and buff.
Plus, at $2K a gallon... for us it was only appealing to "chrome" objects that you can't chrome.
Have you thought about powdercoat? Our local guy has "near chrome" and it is much easier, and would be much more durable on something like wheels.
Carey