Ferrari has the same business model.
CMC definitely had the same business model.
I'd be willing to bet that a good 20 or better no-longer-here kit car businesses had the same business model. I know the 50s and 60s certainly had their share!
I believe the early Shelby Cobras had the same model.
What do they all have in common? These business are selling fantasies and dreams to hot-to-trot enthusiasts by people with decent car skills, but bad business skills (excluding Ferrari). It's sorta like renegotiating the price after the foreplay is all done and you just GOT TO GET IT ON.