Ralph,
Thanks. No. That's how you start, by making sure the shoes drag a little. I was taught to tighten the shoes until you couldn't move the wheel by hand, and the back it off 2-3 turns. Check both shoes with a flashllight and make sure you dont have one tight and one backed off somewhere. Your problem sounds (to me) more like one of your shoes is having to travel a greater distance (i.e getting closer with each stroke, and then finally engaging, hence the "pumping up" effect)
I don't want to start a longest v. shortest flame LOL, but I have never bled any other way than longest to shortest...
There is some good advise in this thread. I would spend a few $$ on a power bleeder bottle. You'd be amazed what little bubbles this thing will push through. VW ISPWest sells one that pressurizes the resivoir (stay under 20lbs!!) and then you just walk around the car and run fluid through into a waste bottle. Very easy to use, and very effective. I paid $50 shipped. Spend a few minutes and tap on the lines (also as suggested), especially at the tops of any arcs. Don't be afraid to push some fluid through and watch the fluid level in the bottle on the bleeder or you'll be starting over... There's nothing like finishing up the last line and then it sounds like someone sucking the bottom of an empty McDonald's cup through a straw... DOH!
Keep us posted.
Carey