Vince: Do you cook? Seriously......think of the newer oils with their chemical additives as a sauce that you're simmering. As the temperature increases, the sauce gets thicker. The difference is that, when the temperature goes down on the sauce, it STAYS thick.
With the newer oils, and especially the synthetics or blend's (both "natural and synthetic), there are chemicals added to accomplish a lot of different things. Some fight against acidity build up (a by-product of getting heated petroleum distillates (unburned gasolene) that sneak by seals and rings and get into the oil), some fight against "viscosity breakdown" which is where I say an oil loses some of its' "slipperiness", and some of the newer ones can make an oil thicker when hot, and then thin it out when cold.
As John mentioned, these are chemicals which are not necessarily petroleum in nature, but can enhance petroleum characteristics. In the case of viscosity enhancers, they are chemicals that, when heated, the molecules bond together (like your sauce) to make the overall surrounding environment (the oil they're living in) thicken up. The interesting thing about them is that, when cooled, they release their bond with their surrounding molecules and they all float free again, making the environment thinner.
Pretty cool, huh?
The hard part about all this, is that you have to figure out what the application (in our case, a heated oil delivery system) is expecting to see (i.e: what it was designed for) and try to either mimic that environment, or to enhance that environment to accomplish a specific (set of) goal(s).. For a VW engine, there are two things to accomplish: 1. lubricate the bearings (make them "float" on a film of oil). 2. cool the engine internals (not necessarily the heads - that's done with air flow over the heads).
Oil viscosity, or slipperiness, is key to #1. As an oil heats up, it generally thins out and the film of oil holding bearing surfaces apart becomes thinner, allowing the bearings to rub together, ever so slightly, but rubbing is wearing and not good. The newer additives actually get thicker as they heat up while the real oil might thin, so, working together they can maintain a set thickness overall (in other words, a 30 weight "oil" would maintain 30 wt. at any temp within a range).
Also key to #1 is something to fight acidity, since that can shorten the molecule chains (in three dimensions) mentioned by John, or make the molecules thinner, either way effectively taking the slipperiness out of the oil and/or making it thinner.
Heat transfer of the oil medium is key to #2, since the ability for the "oil" to capture heat from the engine internals and release it in the oil cooler is life-and-death to an air cooled engine. I've recently read that many of the newer synthetic "oils" contain additives that actually enhance their ability to absorb and release heat, making them better to use in air cooled engines. This has become very predictable for the "oil" chemists. Jack has been studying these "oils" and has been reporting results on this forum - pretty interesting stuff so far.
That's it in this nutshell, and pretty interesting stuff. If you're contemplating switching to synthetics, keep watching Jack's inputs and do some internet info searching on synthetic oils.
"an informed consumer is a good customer"
hope this helps, gn