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Chasing rust was one of the reasons I finally let the 2002 go, in 1999. It was only surface rust, but an harbinger of things to come.
It also needed paint and some reupholstery (the vinyl seats would split when their underpinnings started to sag). More work than my budget could justify at the time, and the cars were worth nothing then.
This was before the interwebs, and my only option for selling was an ad in the local paper. After two weeks, I got one offer. It was mechanically nearly perfect, with a recent engine rebuild.
Let it go for $1500.